We merge strategy, technology and digital marketing to create the best customer experiences. We aim to be recognised for creating profound value for our clients and pride for our people.
With over 400 people operating in 6 countries, we are the largest independent business of our kind in Asia Pacific.
At APD we help you navigate the ever-changing digital landscape to reach, acquire, engage and retain your customers.
Transformation planning and roadmaps
Customer journey roadmaps
Customer experience design
Enabling marketing process with technology
Digital platform builds
Support and maintenance of digital IT environment
Partnerships with major s/w platform vendors
SEO & content creation and curation
Paid search & Media
Retention and lifecycle marketing
Customer experience analytics
We are proud of how we have helped our clients transform their businesses, raise their profile, and drive profitable growth.
As thought leaders in digital transformation, we share best practice across markets and industries to maximise potential for our clients.
Our people and culture.
We think great talent is infectious, so we are always on the lookout for new people and ideas. Whether you’re a strategic thinker, technical expert, performance pro or marketing magician, we’d love to hear from you to get involved.
What makes us tick.
For our team it’s not just about ‘the job’. Working together is about a collective pride and passion that we share for many things. We asked some of our people what makes them tick and their thoughts on digital transformation.
The case for change for businesses is crystal clear, and our unwillingness or inability to act will lead to a certain demise. Yet, we should be hopeful and enthusiastic about the possibilities. We can learn to spot the patterns that are working for other successful companies of all shapes and sizes, across a variety of categories and geos. There is a map to a thriving business, and all we must do is model and adapt it to our distinct stand because, as Simon Sinek explains, “People don’t buy WHAT you do, they buy WHY you do it.”
To be able to deliver the magic moments to client customers that is so seamless it just feels natural and delightful. The people, the planning, the design, the communication and the technology in true harmony delivering the stand out experiences and magic moments. Like an outstanding West End Musical where everything is designed, engineered, scripted and rehearsed, coming together precisely at the right moment to engage and move the audience.
Digital services is one of the very few professional domains where long held traditional ways of working in Marketing and IT can be challenged and disregarded. I’ve always liked being in a position to challenge norms and perceived roles of authority. Its truly an open playing field where those who are open minded and hardworking get to reap the rewards.
I work in digital transformation because I love leaving things better than before I found them. Today, this is done by solving customer and business problems and working with smart and passionate people to design solutions which become just a part of people’s lives. Driving change for the better in whatever size or shape is both exciting and challenging.
We are fortunate to have some of the most diverse and experienced people leading the charge in our business. From fresh, dynamic entrepreneurs, to established consultants and globally recognised digital experts.
Dynamic and entrepreneurial business leader with over 18 years’ experience spanning technology, marketing, media, creative, digital and start-ups. His core passions focus on combining talented people, creativity and technology to solve business challenges and create profitable businesses.
Senior marketing roles in retail, telco, financial services and Government. Has led several digital transformations and held governance and leadership roles including the NZ Institute of Directors and Marketing Association.
8+ years of experience building and running digital businesses in Asia. Launched, built and sold @ccomplice to APD in 2015. Chairman of the Interactive Advertising Bureau in Singapore.
Chee Hung Goon
15+ years in advertising and digital marketing with Omnicom and WPP business units in Malaysia and Vietnam. Launched his own boutique digital agency in 2003. Country Leader for APD since 2015.
30+ years of corporate leadership with 16 in Philippines BPO. Led Operations in the Philippines for Emerson, Wells Fargo and General Motors.
Over 20 years of marketing and consulting experience across a range of industries. Prior to joining APD she had worked for McKinsey & Co, Ericsson, Octagon and Pico. Through her expertise in consulting, brand activation, live communication, digital marketing and e-Commerce. She has helped companies like Canon, Mercedes, BMW, Schneider, Avaya, Li & Fung Group to achieve their business goals.
Over 20 years of experience in technology, business strategy, innovation and change. She has a proven track record in the enterprise, startup, and non-profit environments. Inês worked for companies such as KPMG, Thoughtworks and Publicis.Sapient. She led many enterprise-wide digital transformation initiatives, as well as agile and innovation programs for large corporate clients.
20+ years’ experience in Finance, Telecoms, Automotive and Professional Services, leading large teams designing, delivering and operating global digital platforms and teams for global Enterprise clients e.g. Telstra, News and Ford.
15+ years’ experience across all areas of Performance Marketing. 14 years with dgm (acquired by APD) in the UK, Australia and Singapore. Ran Performance in Australia and moved to Singapore to launch Performance Marketing across the region.
Formerly Head of Emerging Markets eCommerce for IBM and CEO of IBM’s Manila BPO business. Previously a Partner with PWC and Head of New Business for Optus.
Formerly CFO for Sapient Nitro (Asia & Interim MD for China), Nitro (Global) and Proximity Worldwide (Commercial Director). Significant experience in operations, client management, integration and profit improvement.
30 years investing in, financing and running growth businesses. Formerly Global Head of Technology for ABN AMRO Bank (London) and CEO of ABN AMRO Asia.
20+ years experience in advising, financing and investing in emerging companies. Formerly with Ernst & Young and small cap investment banks.
Whether it is web CMS platforms, marketing analytics suites or social media management tools, we partner with and use the best technologies available.
Stay connected to be at the forefront of the digital future, to read client success stories and to discover how to transform your operation for the better.