We’re a digital transformation business that seamlessly brings together strategy, technology, and digital marketing to create exceptional customer experiences, and deliver profound value for our clients.
With over 300 people operating in 5 countries, we are the largest independent business of our kind in Asia Pacific.
At APD we help you navigate the ever-changing digital landscape to reach, acquire, engage and retain your customers.
Transformation planning and roadmaps
Customer journey roadmaps
Customer experience design
Enabling marketing process with technology
Digital platform builds
Support and maintenance of digital IT environment
Partnerships with major s/w platform vendors
Retention and lifecycle marketing
We are proud of how we have helped our clients transform their businesses, raise their profile, and drive profitable growth.
As thought leaders in digital transformation, we share best practice across markets and industries to maximise potential for our clients.
Our people and culture.
We think great talent is infectious, so we are always on the lookout for new people and ideas. Whether you’re a strategic thinker, technical expert, performance pro or marketing magician, we’d love to hear from you to get involved.
What makes us tick.
For our team it’s not just about ‘the job’. Working together is about a collective pride and passion that we share for many things. We asked some of our people what makes them tick and their thoughts on digital transformation.
The case for change for businesses is crystal clear, and our unwillingness or inability to act will lead to a certain demise. Yet, we should be hopeful and enthusiastic about the possibilities. We can learn to spot the patterns that are working for other successful companies of all shapes and sizes, across a variety of categories and geos. There is a map to a thriving business, and all we must do is model and adapt it to our distinct stand because, as Simon Sinek explains, “People don’t buy WHAT you do, they buy WHY you do it.”
To be able to deliver the magic moments to client customers that is so seamless it just feels natural and delightful. The people, the planning, the design, the communication and the technology in true harmony delivering the stand out experiences and magic moments. Like an outstanding West End Musical where everything is designed, engineered, scripted and rehearsed, coming together precisely at the right moment to engage and move the audience.
He is based in Kuala Lumpur and currently heads the Experience Design team at APD Digital.
He has worked with clients across the region in industries such as telecoms, financial services, health and public services.
Some selected clients of his includes Celcom, Globe Telekom Philippines, SP Services Singapore, AIA and Hong Leong Bank
With a true passion in home renovation, and all the TV shows that come with it, I love to transform a space. This passion for change, has lead me to work with a number of passionate clients, business partners and colleagues, whom have, and continue to do so, challenge the status quo and look for new ideas.
We are fortunate to have some of the most diverse and experienced people leading the charge in our business. From fresh, dynamic entrepreneurs, to established consultants and globally recognised digital experts.
Dynamic and entrepreneurial business leader with over 18 years’ experience spanning technology, marketing, media, creative, digital and start-ups. His core passions focus on combining talented people, creativity and technology to solve business challenges and create profitable businesses.
Senior marketing roles in retail, telco, financial services and Government. Has led several digital transformations and held governance and leadership roles including the NZ Institute of Directors and Marketing Association.
8+ years of experience building and running digital businesses in Asia. Launched, built and sold @ccomplice to APD in 2015. Chairman of the Interactive Advertising Bureau in Singapore.
Chee Hung Goon
15+ years in advertising and digital marketing with Omnicom and WPP business units in Malaysia and Vietnam. Launched his own boutique digital agency in 2003. Country Leader for APD since 2015.
30+ years of corporate leadership with 16 in Philippines BPO. Led Operations in the Philippines for Emerson, Wells Fargo and General Motors.
Over 20 years of experience in technology, business strategy, innovation and change. She has a proven track record in the enterprise, startup, and non-profit environments. Inês worked for companies such as KPMG, Thoughtworks and Publicis.Sapient. She led many enterprise-wide digital transformation initiatives, as well as agile and innovation programs for large corporate clients.
Over 18 years’ experience in human resources across a range of industries. Passion for driving the People agenda with a strength in M&A, change management, org design and leadership development.
20+ years’ experience in Finance, Telecoms, Automotive and Professional Services, leading large teams designing, delivering and operating global digital platforms and teams for global Enterprise clients e.g. Telstra, News and Ford.
Formerly CFO for Sapient Nitro (Asia & Interim MD for China), Nitro (Global) and Proximity Worldwide (Commercial Director). Significant experience in operations, client management, integration and profit improvement.
30 years investing in, financing and running growth businesses. Formerly Global Head of Technology for ABN AMRO Bank (London) and CEO of ABN AMRO Asia.
20+ years experience in advising, financing and investing in emerging companies. Formerly with Ernst & Young and small cap investment banks.
Whether it is web CMS platforms, marketing analytics suites or social media management tools, we partner with and use the best technologies available.
Stay connected to be at the forefront of the digital future, to read client success stories and to discover how to transform your operation for the better.