Blog Insights

Inspiration, insights & intelligence

APD shares in Mitre 10 NZ Marketing Award

Last week the Mitre 10 NZ Garden Club won the 'Marketing Leadership' gong at the TVNZ NZ Marketing Awards. Congratulations to the APD NZ team for their involvement.

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Business Intelligence vs Web Analytics: why they are not the same

What's the difference between Business Intelligence tools and Web Analytics software, such as Google Analytics? From a distance they may appear similar because they often do have shared characteristics. Tom Edmonds explains the key differences between the two. 

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Marketing, Umbrellas & Bruce Lee

As digital marketers we get pretty excited at the prospect of integrating complex data across all our customer touch points and communications channels. The mind dizzies around the possibilities of unlimited segmentation, targeting and retargeting. Do we run the risk of becoming preoccupied with increasingly elaborate platforms and channels, rather than the communication itself? Digital Transformation Director, Morgwn Shaw, thinks so. 

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Bringing fashionistas, brands and online retailers together

Nurturing relationships between brands and publishers is a crucial part of APD's role as the region's leading affiliate marketing network. We recently held an event for fashion affiliate marketers in Sydney. Brands could showcase their wares to bloggers and publishers while cooking up ways to extend and improve campaigns and partnerships.

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Complexity is dead

In this opinion piece for Campaign Asia, Tobias Wilson (CEO, APD Singapore) urges marketers not to get carried away with technical ins and outs.Whether it is an outdoor campaign or a full scale programmatic display investment, marketing objectives should stay the same, without all the 'gory' technical details. 

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Digital Tsunami 3.0  

While we know digital transformation is inevitable, many large companies are not taking heed. Instead they are burying their heads in the sand, much as Nokia and Kodak did, not being able to change at the same pace as technology and consumer demand. In the final of his Digital Tsunami series Chairman, Roger Sharp, asks 'Directors, is this your Kodak moment?' 

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Bringing fashionistas, brands and online retailers together

Nurturing relationships between brands and publishers is a crucial part of APD's role as the region's leading affiliate marketing network. We recently held an event for fashion affiliate marketers in Sydney. Brands could showcase their wares to bloggers and publishers while cooking up ways to extend and improve campaigns and partnerships.

Read article

Is your video content gaining social velocity?

With higher rates of engagement, video is often touted as a vital piece of the marketing mix for giant brands and start-ups alike. Yet the sheer numbers of ‘views’, and bottomless budgets, on YouTube mask the quality of your content in comparison to competitors. It is difficult to attribute traffic as ‘paid’ or ‘earnt’ and ignores how that content is received. How much content is shared and how the public regard it, are vital indicators of how your owned media is fairing. After all no video ever became ‘viral’ if it wasn’t rapidly ‘spread’ aka spread.  Chris Greenough talks about measuring the velocity of your content.  

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Mobile-first, UX-first, search-first…what’s first next?

In this industry fads come and go almost as quickly as the latest YouTube-sensation. Technologists and marketers go through waves of devotion to ‘firsts’: mobile-first, search-first, UX-first and so forth. These dictate as a mantra – the guiding principle – under which work is undertaken. Morgwn Shaw wonders which ‘first’ will be next. 

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Don’t be swallowed up whole by monstrous ‘Data Clutter’ 

Effective data insights can give companies a competitive advantage across multiple verticals.  A data-driven mindset allows you to track and model your business’ performance accurately, providing relevant insights to drive successful future strategies. Yet we seem to be wading through an oblivion of tools and technologies, siloing our data without extracting any real insights…or value.  

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Marketing, Umbrellas & Bruce Lee

As digital marketers we get pretty excited at the prospect of integrating complex data across all our customer touch points and communications channels. The mind dizzies around the possibilities of unlimited segmentation, targeting and retargeting. Do we run the risk of becoming preoccupied with increasingly elaborate platforms and channels, rather than the communication itself? Digital Transformation Director, Morgwn Shaw, thinks so. 

Read article

A cheat-sheet for today’s email marketing environment 

As email engagement slips in the face of information-overload, marketers increasingly should draw inspiration from best practice data-driven marketing innovators, adopting real-time advanced analytics and algorithm based software to anticipate and influence customer behaviour. Lindy Shuttleworth give some tips to navigate the increasingly sophisticated email marketing landscape.  

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