Opinion
Do we expect too much as a customer?
Cultivated to deliver digital growth for our clients across Asia Pacific.
Five of the region’s digital pioneers have evolved to form a single 360-degree solution: APD.
We are now APD: a simpler road to success.
400+ professionals operating from 10 offices across the Asia Pacific region.
How can we help you?
Clients come to us to help them join the dots so they can succeed in their marketplaces. APD offers 360-degrees of services, providing strategy, expertise and technology to establish, acquire, convert, engage and retain customers. The focus is always on nurturing the value of our clients’ customers.
Shared risks & rewards
We are confident of our expertise to drive growth via creating digital maturity and applying business nous. So much so that we aren’t afraid to put our skin in the game. APD invests in businesses with potential, to become a trusted advisor and true partner under our unique ‘shared risks and rewards’ model.
Some current clients
We have long-term partnerships with brands operating in many industries and markets across Asia Pacific. Our clients have big ambitions to grow and to maximise the value of their customers. They trust us to help them.
100 markets in 12 languages: a digital partnership driving international growth.
Ford Motor Company
Partnerships
We partner with leading platforms and software providers for the best results.
Inspiration, insights & intelligence
The web is flooded with information so we’ve done some heavy lifting for you. Here you will find nutritious digital nuggets distilled by the APD experts… tasty and easy to digest.
insights
Where the Big Banks Go Mobile, Others Will Follow
Opinion
Marketing, Umbrellas & Bruce Lee
Insights
Mobile-first, UX-first, search-first…what’s first next?
Award
Effies recognises APD and Maxis on Malaysia's Biggest Award Night
Insights
Christmas is critical. Affiliate marketers: here's how to get what's on your wish list
Award
Wins for APD in Malaysia Dragon Awards
Events
Affiliate publishers and advertisers plan for Christmas
Events
Bringing fashionistas, brands and online retailers together
Award
APD Shares in Mitre 10 NZ Marketing Award
Insights
Web Analytics versus Business Intelligence software: why they are not the same?
Opinion
Complexity is dead (first published: Campaign Asia)
essay
Digital Tsunami 3.0
essay
Digital Tsunami 2.0
Insights
Is your video content gaining social velocity?
Insights
Don’t be swallowed up whole by monstrous ‘Data Clutter’
Insights
A cheat-sheet for today’s email marketing environment
Why we come to work
After extensive research with companies across the region to understand their business challenges, clients told us they find it difficult to get accountability from many disparate digital providers. They feel overwhelmed by the dizzying array of jargon and buzzwords. In response we have created APD: a 360-degree digital services firm to deliver digital growth. We come to work everyday to respond to our customers' challenges. To learn more about how we do this watch this video.
“I love how fast-paced the industry is. You get to work with people who are experts in their fields and that generates great outcomes. We make a real, measurable difference to clients. We do this by making an extremely complex market simpler by helping them to make informed decisions to grow and to win, online.”
Ashley McVey
APD Melbourne
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