Blog Insights

Inspiration, insights & intelligence

Seeking: Social Media Guru to Quash Royal Gaffes

The British Monarchy has advertised for a social media guru, a move necessary for the royal 'brand' to be protected and continue to stay relevant. With  followers in the millions, unprecedented access and lots of perks, the role will come with huge responsibility.

ABC Radio's Current Affair PM program interviewed APD AU, Head of Strategy, Ash McVey on his thoughts about this 'regal' role (around 2.35 minute mark). 

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There's an alarming digital divide on our boards

Boards must ensure they have people in their ranks that understand digital - otherwise they have no hope anticipating their next move in the face of digital disruption. Yet according to APD research there is a dearth of board members with deep digital experience amongst the top listed companies. Read more and what to do about it in this article by APD chair, Roger Sharp (originally appeared in Adnews).

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Size matters in fashion 

In research that APD recently conducted, 25% of respondents said sizing is their number one concern when shopping online for fashion items; 68% said it was one of their top three concerns. E-tailers must do their best to make sure size isn't a issue for their customers by reducing the perceived risk of purchasing online.

Here are some key elements for consideration when designing your site or reviewing your returns policy and process.

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Disrupt or be Disrupted...The future was at SXSW and it was awesome.

Innovation and disruption are at the core of SXSW Interactive. In an epic 5-days APD's Lisa Walton witnessed a showcase of courageous, inspirational and mind-blowing examples where technology is a vehicle for change. Here she gives us some more insights into the disruption. 

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Using data, insights and customer-led communications to drive award-winning results 

Congratulations to our client, Mark Thompson who has been awarded Direct Marketer of the year by Marketing Association's NZDM Awards. Mark is Customer Experience and Marketing Insights Manager at Mitre 10 NZ and APD has been working with with him to create some incredible results in the competitive space of home improvement. 

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Great Customer Expectations

Consumers are increasingly accustomed to easy, largely instantaneous, straight-forward experiences offered online. As the tech advances, so do our expectations. So what does the future of customer service and experiences look like?

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Where the Big Banks Go Mobile, Others Will Follow

Neil Ranatunga, APD’s Australia’s mobile expert, explains the implications for retailers of Commbank’s latest move to “add value” to its customers’ retail experiences via mobile. 

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Size matters in fashion 

In research that APD recently conducted, 25% of respondents said sizing is their number one concern when shopping online for fashion items; 68% said it was one of their top three concerns. E-tailers must do their best to make sure size isn't a issue for their customers by reducing the perceived risk of purchasing online.

Here are some key elements for consideration when designing your site or reviewing your returns policy and process.

Read more

Christmas is critical for affiliate marketers. Get what's on your wishlist. 

The countdown is on. Christmas is a critical time and can make or break Q4 for advertisers and publishers. Here are some tips for both advertisers and publishers to get the most out of the spending frenzy. 

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Marketing, Umbrellas & Bruce Lee

As digital marketers we get pretty excited at the prospect of integrating complex data across all our customer touch points and communications channels. The mind dizzies around the possibilities of unlimited segmentation, targeting and retargeting. Do we run the risk of becoming preoccupied with increasingly elaborate platforms and channels, rather than the communication itself? Digital Transformation Director, Morgwn Shaw, thinks so. 

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To prepare for the race up to Christmas, our affiliate marketers get together for speed-networking

Capturing as big as possible piece of the spending-frenzy that comes at the festive end of the year is crucial for retailers and brands. As this is a particularly vital time for Affiliate Marketers, we brought publishers and advertisers from our network together to plan and ensure that they make the most of the Christmas period. 

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Winning streak for APD Malaysia at the Dragon Awards

The team took out two gongs for social and mobile campaigns as well as a young achiever accolade. Congratulations to the team, click through for more details on their achievement.

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APD shares in Mitre 10 NZ Marketing Award

Last week the Mitre 10 NZ Garden Club won the 'Marketing Leadership' gong at the TVNZ NZ Marketing Awards. Congratulations to the APD NZ team for their involvement.

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Business Intelligence vs Web Analytics: why they are not the same

What's the difference between Business Intelligence tools and Web Analytics software, such as Google Analytics? From a distance they may appear similar because they often do have shared characteristics. Tom Edmonds explains the key differences between the two. 

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Bringing fashionistas, brands and online retailers together

Nurturing relationships between brands and publishers is a crucial part of APD's role as the region's leading affiliate marketing network. We recently held an event for fashion affiliate marketers in Sydney. Brands could showcase their wares to bloggers and publishers while cooking up ways to extend and improve campaigns and partnerships.

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Complexity is dead

In this opinion piece for Campaign Asia, Tobias Wilson (CEO, APD Singapore) urges marketers not to get carried away with technical ins and outs.Whether it is an outdoor campaign or a full scale programmatic display investment, marketing objectives should stay the same, without all the 'gory' technical details. 

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Where the Big Banks Go Mobile, Others Will Follow


Neil Ranatunga, APD’s Australia’s mobile expert, explains the implications for retailers of Commbank’s latest move to “add value” to its customers’ retail experiences via mobile. 

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Digital Tsunami 2.0  

In the eye of a perfect digital storm – the impact of smartphones + the sharing economy + crowd-sourcing + connected devices + bullish monetary policy – has brewed serious disruption. What is the cumulative effect of these disruptive forces for businesses? APD's Chairman, Roger Sharp, tries to decipher the opportunities and the risks. 

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Is your video content gaining social velocity?

With higher rates of engagement, video is often touted as a vital piece of the marketing mix for giant brands and start-ups alike. Yet the sheer numbers of ‘views’, and bottomless budgets, on YouTube mask the quality of your content in comparison to competitors. It is difficult to attribute traffic as ‘paid’ or ‘earnt’ and ignores how that content is received. How much content is shared and how the public regard it, are vital indicators of how your owned media is fairing. After all no video ever became ‘viral’ if it wasn’t rapidly ‘spread’ aka spread.  Chris Greenough talks about measuring the velocity of your content.  

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Mobile-first, UX-first, search-first…what’s first next?

In this industry fads come and go almost as quickly as the latest YouTube-sensation. Technologists and marketers go through waves of devotion to ‘firsts’: mobile-first, search-first, UX-first and so forth. These dictate as a mantra – the guiding principle – under which work is undertaken. Morgwn Shaw wonders which ‘first’ will be next. 

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Don’t be swallowed up whole by monstrous ‘Data Clutter’ 

Effective data insights can give companies a competitive advantage across multiple verticals.  A data-driven mindset allows you to track and model your business’ performance accurately, providing relevant insights to drive successful future strategies. Yet we seem to be wading through an oblivion of tools and technologies, siloing our data without extracting any real insights…or value.  

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The Digital Tsunami 1.0


Technological innovations married with commerce has had marked impact on our lives at work, home and play. Ubitiquous digital disruption is happening globally at breakneck speed, fueled by mobile computing, smart ideas and loose monetary policy. It is here to stay and will continue to revolutionise how we run businesses. 

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A cheat-sheet for today’s email marketing environment 

As email engagement slips in the face of information-overload, marketers increasingly should draw inspiration from best practice data-driven marketing innovators, adopting real-time advanced analytics and algorithm based software to anticipate and influence customer behaviour. Lindy Shuttleworth give some tips to navigate the increasingly sophisticated email marketing landscape.  

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