Neil Ranatunga, APD’s Australia’s mobile expert, explains the implications for retailers of Commbank’s latest move to “add value” to its customers’ retail experiences via mobile.
The global Effie franchise celebrates effectiveness in marketing communications, rewarding marketing ideas that work. Our Malaysia team brought home three bronze award from the prestigious competition based on some seriously effective campaigns with national telco, Maxis.
The countdown is on. Christmas is a critical time and can make or break Q4 for advertisers and publishers. Here are some tips for both advertisers and publishers to get the most out of the spending frenzy.
As digital marketers we get pretty excited at the prospect of integrating complex data across all our customer touch points and communications channels. The mind dizzies around the possibilities of unlimited segmentation, targeting and retargeting. Do we run the risk of becoming preoccupied with increasingly elaborate platforms and channels, rather than the communication itself? Digital Transformation Director, Morgwn Shaw, thinks so.
Capturing as big as possible piece of the spending-frenzy that comes at the festive end of the year is crucial for retailers and brands. As this is a particularly vital time for Affiliate Marketers, we brought publishers and advertisers from our network together to plan and ensure that they make the most of the Christmas period.
The team took out two gongs for social and mobile campaigns as well as a young achiever accolade. Congratulations to the team, click through for more details on their achievement.
Last week the Mitre 10 NZ Garden Club won the 'Marketing Leadership' gong at the TVNZ NZ Marketing Awards. Congratulations to the APD NZ team for their involvement.
What's the difference between Business Intelligence tools and Web Analytics software, such as Google Analytics? From a distance they may appear similar because they often do have shared characteristics. Tom Edmonds explains the key differences between the two.
Nurturing relationships between brands and publishers is a crucial part of APD's role as the region's leading affiliate marketing network. We recently held an event for fashion affiliate marketers in Sydney. Brands could showcase their wares to bloggers and publishers while cooking up ways to extend and improve campaigns and partnerships.
In this opinion piece for Campaign Asia, Tobias Wilson (CEO, APD Singapore) urges marketers not to get carried away with technical ins and outs.Whether it is an outdoor campaign or a full scale programmatic display investment, marketing objectives should stay the same, without all the 'gory' technical details.
While we know digital transformation is inevitable, many large companies are not taking heed. Instead they are burying their heads in the sand, much as Nokia and Kodak did, not being able to change at the same pace as technology and consumer demand. In the final of his Digital Tsunami series Chairman, Roger Sharp, asks 'Directors, is this your Kodak moment?'
In the eye of a perfect digital storm – the impact of smartphones + the sharing economy + crowd-sourcing + connected devices + bullish monetary policy – has brewed serious disruption. What is the cumulative effect of these disruptive forces for businesses? APD's Chairman, Roger Sharp, tries to decipher the opportunities and the risks.
With higher rates of engagement, video is often touted as a vital piece of the marketing mix for giant brands and start-ups alike. Yet the sheer numbers of ‘views’, and bottomless budgets, on YouTube mask the quality of your content in comparison to competitors. It is difficult to attribute traffic as ‘paid’ or ‘earnt’ and ignores how that content is received. How much content is shared and how the public regard it, are vital indicators of how your owned media is fairing. After all no video ever became ‘viral’ if it wasn’t rapidly ‘spread’ aka spread. Chris Greenough talks about measuring the velocity of your content.
In this industry fads come and go almost as quickly as the latest YouTube-sensation. Technologists and marketers go through waves of devotion to ‘firsts’: mobile-first, search-first, UX-first and so forth. These dictate as a mantra – the guiding principle – under which work is undertaken. Morgwn Shaw wonders which ‘first’ will be next.
Effective data insights can give companies a competitive advantage across multiple verticals. A data-driven mindset allows you to track and model your business’ performance accurately, providing relevant insights to drive successful future strategies. Yet we seem to be wading through an oblivion of tools and technologies, siloing our data without extracting any real insights…or value.
Technological innovations married with commerce has had marked impact on our lives at work, home and play. Ubitiquous digital disruption is happening globally at breakneck speed, fueled by mobile computing, smart ideas and loose monetary policy. It is here to stay and will continue to revolutionise how we run businesses.
As email engagement slips in the face of information-overload, marketers increasingly should draw inspiration from best practice data-driven marketing innovators, adopting real-time advanced analytics and algorithm based software to anticipate and influence customer behaviour. Lindy Shuttleworth give some tips to navigate the increasingly sophisticated email marketing landscape.