We help our clients navigate digital disruption to deliver growth.


We’re a digital transformation business that seamlessly brings together strategy, technology, and digital marketing to create exceptional customer experiences, and deliver profound value for our clients.

Our footprint.

With over 300 people operating in 5 countries, we are the largest independent business of our kind in Asia Pacific.

Our capabilities.

At APD we help you navigate the ever-changing digital landscape to reach, acquire, engage and retain your customers.

Digital Transformation Strategy
  • Consulting
  • Transformation planning and roadmaps
  • Channel strategy
  • Research
Customer Experience
  • Personas
  • Customer journey roadmaps
  • Service blueprinting
  • Customer experience design
  • Enabling marketing process with technology
  • Digital platform builds
  • Support and maintenance of digital IT environment
  • Partnerships with major s/w platform vendors
Digital Marketing
Customer Engagement
  • Marketing automation
  • Social media
  • Retention and lifecycle marketing
  • Customer experience analytics
  • Media analytics



Our work.

We are proud of how we have helped our clients transform their businesses, raise their profile, and drive profitable growth.



Ford Motor Company

Ford Motor Company

Fonterra – Anlene & Anmum

Fonterra – Anlene & Anmum



Client Partners.

As thought leaders in digital transformation, we share best practice across markets and industries to maximise potential for our clients.

Our people and culture.

We think great talent is infectious, so we are always on the lookout for new people and ideas. Whether you’re a strategic thinker, technical expert, performance pro or marketing magician, we’d love to hear from you to get involved.

What makes us tick.

For our team it’s not just about ‘the job’. Working together is about a collective pride and passion that we share for many things. We asked some of our people what makes them tick and their thoughts on digital transformation.

Rachel Crimmins

Group Account Director

I thrive on the opportunity to find true insights and have a thirst for knowledge. You’ll find me regularly attending industry events on a plethora of topics, from media to technology to ensure I can offer the best solutions to my clients. With over 11 years in sales and marketing across a wealth of topics including health and wellness, FMCG and sales services, I have learnt to be agile in my thinking, break conventions and do things differently to ensure success for clients and the business at large.

With a true passion in home renovation, and all the TV shows that come with it, I love to transform a space. This passion for change, has lead me to work with a number of passionate clients, business partners and colleagues, whom have, and continue to do so, challenge the status quo and look for new ideas.

Alexander Yap

Head of Experience

Alex is a digital consultant with 7 years of experience in defining customer experiences through digital transformations and user experience design.
He is based in Kuala Lumpur and currently heads the Experience Design team at APD Digital.

He has worked with clients across the region in industries such as telecoms, financial services, health and public services.
Some selected clients of his includes Celcom, Globe Telekom Philippines, SP Services Singapore, AIA and Hong Leong Bank

Whether it is web CMS platforms, marketing analytics suites or social media management tools, we partner with and use the best technologies available.

Our blog.

Stay connected to be at the forefront of the digital future, to read client success stories and to discover how to transform your operation for the better.